Advantages of Facebook Advertising

Facebook advertising is an established paid social media marketing tool. Facebook users reached over 21 million in early 2022 in Malaysia and over 2 billion users worldwide.
The reach is extensive.
Supported by numerous ad placements and formats for precise targeting, Facebook advertising is the go-to social media advertising method for businesses of all sizes.
Our experienced specialists at 2Stallions advertising agency can help you customise an effective campaign strategy based on your business goals.

There are several advantages of advertising on Facebook:

Numerous targeting features for precise full-funnel advertising for businesses of all sizes

Ability to reach a wider audience and bring them straight to a sale page or website

Increase awareness, engagement, and target users based on geographical, interests, and behavioural aspects

Opportunities to experiment and refine campaign strategies

Remarket to people who previously engaged with your Facebook page or Facebook ads

Ability to use Facebook ads manager for ease of performance measurement

Types of Facebook Ads

There are six campaign types, each with specific creative specifications, all showing up on Facebook Audience Network, Facebook Messenger, Facebook, and Instagram pages. Those are:

Single-Image Ads

Single-image ads use a high-resolution still-image creative, a CTA button, a link, and an optional description. It is best for spreading a simple message to drive brand and product awareness.

Single-video Ads

This ad uses a high-resolution video creative. It is best to convey longer messages as it allows users to take notice of the product. You can post new videos or repost a video from your Facebook page.

Carousel Ads

Carousel ads allow you to put more than two images or videos in a single ad. Each with its headline, description, and CTA button. It creates a larger canvas to convey messages or showcase products and services.

Slideshow Ads

A video-like ad consisting of images, motions, texts and sounds for a more immersive experience. It uses fewer data than video ads. So, it is perfect for reaching the target market with a slower connection and older devices.

Collection Ads

A full-screen experience that shows up when someone clicks your ad. It contains a cover image or video with curated products/services underneath. It delivers a seamless catalogue-like browsing experience on mobile devices and encourages sales.

Instant Experience Ads

These ads expand to full-screen ads once clicked. It can consist of a single image, video, carousel, and collection format. It delivers a seamless website page-like browsing experience. Therefore, it can hold onto an audience’s attention for extended durations.

Benefits of Collaborating With Facebook Ads Agency

A Facebook advertising agency is a digital marketing agency that manages all your Facebook ads campaigns. Our dedicated Facebook account manager at 2Stallions advertising agency will help you handle your advertising.
We will help you create the most suitable strategy, ad tracking, constant campaign optimisation, and reporting. We will also help you manage the bidding process and develop ad copies if needed. Using our deep understanding of Facebook advertising services, we will provide you with the best possible campaign results.
Work with us to get these benefits:

Engage with the right audience

Businesses have a set of unique target audiences. Choosing the right audience is crucial for the success of your campaign. We ensure that your campaigns reach the relevant audience for your business.

Plan an effective and efficient Facebook advertising strategy

Digital marketing strategy is not one-size-fits-all. Brands and products in different industries need different marketing strategies. We will suggest the best budget and campaign strategy as per best practices. It consists of an actionable plan, customer persona identification, content direction, also KPIs.

Campaign tracking and continuous campaign optimisation

The experts at 2Stallions can help track the significant actions on your Facebook page and ads, such as traffic and e-commerce transactions. We also continuously optimise campaigns to improve performance metrics.

Facebook account audit and ad copy creation

We will analyse your ad account to identify performance improvements in your current Google ads account. We also can develop attention-grabbing and engaging creative visuals for you.

Receive insightful reporting

Monthly reporting is essential to get a clear idea of campaign performance. That includes goals, metrics, and ranking. Work with us to have insightful reporting of your overall campaign performance.

FAQs about Facebook Ads

What are Facebook ads?

Facebook ads are social media advertisement posts from businesses to their intended audience. You can use it to showcase your brand, products, and services. You can convey your brand message to your target audience. You can create campaigns with specific goals and objectives. Moreover, you can show your ads to a group of target markets using various targeting features.

Do Facebook ads work?

Yes. Facebook have around 21.7 million users in Malaysia in early 2022. This is about 82.4% of Malaysia’s total population. With more than 2.9 billion active users globally, the reach is massive. With the right campaign strategy, brands can expect a positive return on their investment spent on Facebook advertising. Facebook experts at 2Stallions will help you customise a suitable advertising strategy to achieve your goals.

Can you run Facebook ads without a Facebook page?

Yes, you can run ads without a Facebook page. You need a Facebook account to access the advertising platform or Meta business suite. But there are limitations to the type of ads you can use. You can refer to this page for more information. Meta business suite is crucial. It is an all-in-one tool for running a Facebook campaign. You can refer to this page for more details. Collaborate with 2Stallions and let our Facebook ads experts handle the technical details.

Do Facebook ads work for small businesses?

Facebook can be a powerful advertising tool for small businesses. You can reach people who want to hear about your brand, product, or services. You can target people based on location, demography or even interest. Visit this page to read more about advertising for small businesses on Facebook.

Can Facebook ads be animated?

Yes, it can be animated. It can be in a .gif or a video file. You can place it on all placements (Facebook messenger, Audience Network, Facebook, and Instagram page). Gif ads are considered the same as video ads. You can create brand-new video ads or boost a post containing a GIF on your Facebook page. You can read this page for more information.

How long does it take for Facebook ads to be effective?

The review process takes under 24 hours after being set up, though it may take longer than that in some cases. Ads also can be reviewed for the second time after launching. Let 2Stallions create an effective Facebook ads strategy that complies with Facebook advertising rules for you.

Are Facebook ads worth it in 2023?

Facebook is still one of the most powerful social media advertising for businesses of all sizes. It has flexible user targeting, diverse ad placements, and an immense user base around the globe. Collaborate with us to have a tailored and effective Facebook advertising strategy unique to your business, products, and services.

What type of Facebook ad is the most effective in 2023?

Ads with short-form videos will work best. The ads should be relatable, blend in with organic posts, and be mobile-friendly. Of course, there are other factors, such as campaign strategy to the success of a campaign. Build a Facebook advertising strategy tailored to your goal with 2Stallions Digital Marketing Agency.

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Advantages of Facebook Advertising

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