Advantages of TikTok Advertising

TikTok is the leading platform for short-form mobile video. It has become a worldwide phenomenon and currently has around 14.5 million users in Malaysia. Perceived as a Gen Zs choice of social media, the population of adults over 24 years old accounts for over 40% and rapidly increasing. It means that TikTok is also great at reaching diverse audiences. That also involves millennials and older. But it is still undoubtedly great to advertise products and services aimed at young people.

There are several advantages when it comes to
TikTok advertising. They are:

Have immense popularity with rapidly expanding active users worldwide.

Varied CommunityToks members to engage with your business campaign.

Also perfect for brands who would like to expand their customer base outside the nation as it operates in 140+ countries.

Less saturated and less competitive compared to other types of social media.

Be at the forefront of the wave of trends that resonate with your market.

The unique algorithm allows widespread advertisement even without mass followers.

Able to use TikTok For Business. It is an all-in-one tool for the whole process of creating campaigns to analyze campaign results.

7 Types of TikTok Ads

TikTok In-Feed Ad

Placed on FYP, it echoed the feeling of organic content. Users can easily engage with the content through likes, comments, and shares. It Comes with CTA for access to a sales page. This type of ad is great for any campaign.

TikTok Brand Takeover Ad

A full-screen ad appears immediately when the app opens for maximum exposure. All screen surfaces are clickable to boost engagement. So the price is relatively high. This ad has CTA leading to either a hashtag challenge or a sale page.

TikTok TopView Ad

TopView ads are great for brand awareness as It appears immediately when a user opens the app. Even though the ads can be up to 60 seconds long, it is sippable after 3 seconds. It also has a CTA leading to the sales page.

TikTok Branded Hashtag Ad

It is perfect for encouraging user-generated content and increasing brand engagement. It lets users be “brand ambassadors” organically. It is in the form of a hashtag that urges user participation in a challenge your brand makes.

TikTok Branded Effects Ad

This ad format utilizes stickers, filters, and motion effects to encourage user-generated content. It is possible to combine it with Branded Hashtag Challenge for a richer ad experience. So it is perfect for spreading brand and product awareness. Businesses have to create stickers, filters, and effects for the ads.

TikTok Spark Ad

Spark ad involves reposting a TikTok post. It can be a creator post or your business post. It has links to both of the account pages. So this ad widens the content reach.

TikTok Collection Ad

Perfect for driving sales, a pop-up card will appear at the bottom of the Ads showcasing your products. Users can further browse through a built-in catalog through your brand profile button.

Benefits of Collaborating With TikTok Ads Agency

A TikTok advertising agency is a digital marketing agency that manages your TikTok advertising. 2Stallions will collaborate with you to create the most suitable strategy, content, ad tracking, and constant optimization. We will also help you manage the bidding process and writing ad copies. We will use our deep understanding of TikTok ads to deliver the best possible campaign results for you.

Following the latest trends

TikTok advertising often uses current trends to boost engagement. So we always make an effort to stay updated with up-and-coming trends. We incorporate relevant trends on our radar for your business’s advertisement.

Engage with the right audience

Individual businesses have different target audiences. Therefore targeting the right audience is crucial to the success of your campaign. 2Stallions Malaysia can help you engage with them.

Utilizing every type of ads

TikTok offers a wide variety of ads. The in-Feed ad, the most standard type, can be used by anyone. However, it also has a couple of ads that can only be used by contacting the sales team. Such as Branded Hashtag Ad or Brand Takeover ad. We will help to take advantage of every ad to achieve your business goal.

Have an effective advertising strategy

There is no one-size-fits-all digital marketing strategy. Partner with us to have an advertising strategy uniquely catering to your business, products, and unique selling points.

FAQs About TikTok Ads

Who Can Advertise on TikTok?

Anyone over the age of 18 can use Promote advertising tools. Also, they will have to agree to Promote Terms of Service, Payment Terms, Privacy Policy, and TikTok Advertising Policies. Click here for more information.

What Cannot Be Advertised in TikTok?

There are regulations regarding content policy and product guidelines. Please click here for branded content policy. Click here for TikTok shop restricted and unsupported product guidelines for Malaysia.

What is the Most Effective Way to Advertise on TikTok?

A detailed campaign strategy focused on your target market. It might include using popular music, vibrant colors, and trends. Collaboration with our experienced TikTok advertiser will help to achieve your business goal within a stipulated time and budget.

How to Run a TikTok Advertisement?

TikTok is exclusively video-formatted advertisement. Upload your video content after setting up a campaign and ad group. Have close attention to up-and-coming trends as they help boost your ads. Also, do optimisations based on the data acquired.

How to Utilize TikTok for Marketing Purposes?

Every business has a different approach to marketing a product. Using a mix of detailed strategy with highly engaging ad creatives will catch the target market’s attention.

Can You Advertise on TikTok With a Personal Account?

Advertising on a personal account means you have complete control over your ads. From adding balance, potential customer research, campaign setup, also optimizing the TikTok ads campaign. Moreover, you will have to contact the TikTok support system by yourself for assistance and to resolve any issue that arises.

Can You Advertise on TikTok for Free?

Although you can set up a free ads account, the actual advertising is not. You can create In-Feed ads using your own planned budget and schedule. Currently, the minimum daily budget for one campaign is RM50. If you wish to set a budget per ad group, the minimum budget is RM20 per day.

What is The Minimum Cost for TikTok ads?

The minimum Cost Per Mille (CPM) is RM0.05. It means that advertisers pay RM0.05 per 1,000 views of their ads. Advertisers will spend a minimum of RM50 per campaign group and RM20 per ad group.

Is TikTok Ads Cheaper Than Facebook?

TikTok ads have a higher upfront cost, but they are often more affordable in the long term. TikTok audiences are more responsive. Thus we recommend trying out TikTok ads to reach potential customers on a popular and fast-growing platform.

TikTok Ads Agency In Malaysia

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Advantages of TikTok Advertising

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