We learn about you, your competition, and organic search trends in your industry and target countries during this phase, with a focus on SEO.
SEO Project Brief
To best achieve your digital marketing objectives, especially SEO objectives and KPIs, our SEO team needs a clear idea of your business goals and company information, in order to prepare a wholesome digital marketing strategy and an SEO plan in order to get the keywords that you would like to rank on the first page of Google.
SEO Audit
We use tools such as Ahrefs, SEMRush, Website Auditor, and artificial intelligence (AI) as well as manually analyze your website's current SEO status and your closest competitors to identify quick wins for your SEO campaign. We provide recommendation to improve on-page SEO, off-page SEO, technical SEO, local SEO, website performance, and user experience with the best SEO practices and SEO marketing techniques.
Keyword Research
As we all know, SEO is something that is keyword-centric. Keyword research is a major part of SEO and therefore, we research and define the SEO keywords that you should target based on your business goals and results from the comprehensive SEO Audit, Google Search Engine Results Page (SERP) analysis, and competitor research that our award-winning SEO team does.
Our strategy phase develops a comprehensive outline of the project with measurable goals and deliverables, derived from proven SEO service methodologies.
On-Page SEO Strategy
On-page SEO is a practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This involves optimizing elements such as title tags, meta descriptions, headings, heading structures, URL optimization, images, anchor text, and internal links on a webpage to make it more visible to search engines and improve its ranking in search results. On-page SEO helps search engines better understand the flow of a webpage and its relevance to specific search queries, ultimately increasing the chances of the webpage being displayed to users searching for related information. We put together an actionable on-page SEO plan to optimize your website for search engines.
Off-Page SEO Strategy
Off-page SEO improves a website's search engine ranking through activities that take place outside of the website itself. This includes tactics such as link building, guest blogging, link exchanging, HARO, press releases, social media marketing, social sharing, social bookmarking, answering on forums such as Quora and Reddit, influencer outreach, and listing on directories, citations, as well as listing sites. Off-page SEO helps to increase a website's authority, relevance, and overall visibility in search engine results pages.
Local SEO Strategy
Local SEO strategies include optimizing your Google Business Profile (GBP) and creating location-specific content by incorporating local keywords in your website's content such as city or region as this will help your site rank higher in local search results. We also help to get your site listed in local directories and local medias.
KPIs
Determine short-term and long-term goals for campaign evaluation, focusing on on-page SEO, off-page SEO, local SEO, and technical SEO improvements.
Technical SEO
Technical SEO involves optimizing various technical aspects of a website to improve its search engine visibility and performance. This includes tasks such as optimizing website speed, fixing crawl errors, and implementing structured data. By focusing on technical aspects, Technical SEO ensures that a website is easily accessible and understandable by search engines. This can lead to higher rankings in search engine results pages, increased organic traffic, and ultimately, better visibility and engagement for the website.
Core Web Vitals
Core Web Vitals are a set of specific factors that Google considers important in a webpage's overall user experience. These factors include loading time, interactivity, and visual stability. By focusing on improving these metrics, website owners can enhance their site's performance and ultimately provide a better browsing experience for users.
Page Speed Optimization
Page Speed optimization is the practice of making sure a website loads quickly and efficiently on all devices, such as mobile, tablet, and desktop. By optimizing a website's page speed, it can improve user experience, increase engagement, and ultimately lead to higher conversions and better search engine rankings.
This is an add-on service to the SEO strategy that we recommend to rank your website on Google search faster.
Content Creation
Content creation is a crucial aspect of digital marketing services, where businesses focus on creating valuable and relevant content for their target audience. A well-defined content strategy is essential to ensure that the content resonates with the target audience and aligns with the brand's goals. Incorporating content SEO best practices is vital to ensure that the content ranks well in search engine results and reaches a wider audience through effective SEO.
Content Refreshing
Content refreshing is an essential part of any digital marketing strategy. By continuously updating and improving existing content, businesses can keep their website relevant and engaging for their audience. This process may involve content repurposing or partnering with expert SEO services such as 2Stallions to optimize for search engines.
Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This is an effective SEO strategy by providing quality content that search engines prefer. In addition to social media marketing platforms, utilizing social sharing and social bookmarking can further enhance the reach of content produced.
Digital PR
Digital PR is a strategic approach that focuses on building relationships with online influencers and publications to gain exposure for a brand or business. By leveraging digital PR for SEO, businesses can improve their organic search rankings and drive more traffic to their websites. In countries like Malaysia, digital PR plays a crucial role in enhancing online visibility and boosting brand credibility.
Monthly Reporting
Receive monthly reports that have been fully analyzed by our team of SEO specialists. Gain actionable SEO insights on targets, Google Analytics and Google Search Console metrics, and keyword rankings to enhance your SEO strategy. Our SEO experts also recommend actions to take for the following month.
Quarterly Review & Update
We optimize the search engine optimization project based on results after 3 months and review them together with you. As we move into the next quarter, it is important to take stock of the progress we have made so far and assess what areas need improvement based on the SEO results of the quarter.
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