What Is Email Marketing?
Email marketing, in its broadest sense, is the sending of an email to a group of people who have opted to be a part of the group.
With email marketing, our focus is growing your mailing list through conversion optimization, content marketing, and search engine marketing.
Why Email Marketing?
REACH YOUR AUDIENCE DIRECTLY
There are 3.9 billion daily email users, this number is expected surpass 4.3 billion by 2023. Active email accounts surpassed 5.6 billion back in 2019, and remain the most direct and personal way of reaching your audience online.
MORE STABLE
Email is more stable than social media, which change policies at a whim. With email, you dictate what or when you send to your audience. Here's something to think about: email reaches its intended audience 90% of the time, while Facebook posts only reach about 2% (or less).
Mature Platform
Email is the medium of choice for ‘business’. It is a much more mature platform used for business correspondence and is considered more professional and serious.
Better Than Social Media
When comparing an email sent to users versus a post on Facebook or Twitter, click rate results of email are between 50 to 100 times better. Email also generated 40x more leads than Facebook and Twitter combined.
