Advantages of Google Advertising

Google ads is a pay-per-click (PPC) Search Engine Marketing (SEM) advertising program that allows you to engage with your target market and generate leads and conversions. Supported by extensive advertising properties and search partners worldwide, Google ads are the go-to advertising method for businesses of all sizes.
Our experienced Google ads specialists at 2Stallions advertising agency in Malaysia can help you customise an effective campaign strategy tailored to your goal.

Formerly known as Google AdWords, there are several advantages to Google Ads:

Numerous features for precise full-funnel advertising for any business worldwide

No minimum budget requirements with a flexible and accurate campaign targeting

Opportunities to experiment and correct campaign strategies on the run

Accurate and detailed campaign result tracking

Remarket to people who previously visited your site or engaged with your ads

Ability to use Google ads tool. It is an all-in-one tool for the whole process of creating campaigns to analyze campaign results.

Types of Google Ads

There are eight types of campaigns available with unique features, those are:

Google Search Ads

Google search ad consists of a URL, a headline, and descriptions. It is effective for any stage of a marketing campaign. With this ad type, your ads can appear on search sites and search partners.

Google Display Ads

The Google display campaign shows visual content on the Google display network, mobile applications, YouTube and Gmail. It helps target the right audience at the right place and time. It is efficient to spread brand messages to your new or existing customers and stay on the top of their minds.

Google Discovery Ads

These ads can come in single-image or carousel format. Google discovery campaigns appear on YouTube, Gmail, and the Google discover feed. They show up for people that Google has deemed ready to engage with your product, making them perfect for driving sales.

Google Video Ads

Google Video ads allow you to place your ads on YouTube and Google video partners. On YouTube, they often appear at the beginning, middle, or end of a video. On video partner sites and out-stream ads, it appears in front of or in-between content on mobile ads and applications.

Google App Ads

It specializes in advertising applications. The app campaign appears on Google display network, YouTube, Google Play, Google search sites, and Google discovery. It has three objectives: app installs, app engagement, and app pre-registration (android only).

Google Performance Max Ads

Performance max campaigns are a mix of responsive search, display, and video campaigns. These ads help engage customers of your preference across all Google channels. There is also a possibility of reaching unexpected leads.

Google Shopping Ads

Google shopping ads display item pictures, product names, prices, website URLs, and star ratings. These ads appear on Google search sites, YouTube, Google display networks, and Gmail. Keyword-rich product titles and descriptions are crucial to targeting your desired customers.

Google Smart Ads

Built specifically for small businesses, Google smart ads highlight the selling points and your business descriptions. They are an easy and cheaper option to attract new customers and show on Google maps, Google search sites, Google display networks, YouTube, and Gmail.

Benefits of Collaborating With Google Ads Agency

A Google advertising agency is a digital marketing agency that manages all your Google ads campaigns. 2Stallions advertising agency in Malaysia will work with you to create the most suitable strategy, content, ad tracking, constant optimisation, and reporting. We will also help you manage the bidding process and write ad copies. Using our deep understanding of Google ads services, we will provide you with the best possible campaign results.
Work with us to get these benefits:

Engage with the right audience

Individual businesses have a set of unique target audiences. Choosing the right audience is crucial to the success of your campaign. We ensure that the campaigns are reaching the relevant audience for your business.

Using the right keyword for your campaigns

One of the foundations of any good campaign is keywords. Keywords are unique to your products and services, business, and campaign intention. We emphasise targeting keywords with clear search intent and interest in your offer.

Plan an effective and efficient PPC advertising strategy

Digital marketing strategy is not one-size-fits-all. Brands and products in different industries need different marketing strategies. We will suggest the best possible budget and campaign strategy for achieving your goal.

Campaign tracking and continuous campaign optimisation

The experts at 2Stallions can help to track the significant actions on your website such as form submissions and e-commerce transactions. Moreover, we also optimise campaigns based on data to lead to more conversions.

Google Ads audit and landing page creation

We will analyse your ad account to identify performance improvements in your current Google ads account. If needed, we can also help create highly optimised and responsive landing pages with strong call-to-action to maximise conversion.

Receive insightful reporting

Monthly reporting is essential to get a clear idea of campaign performance. That includes goals, metrics, and ranking. Work with 2Stallions Digital Marketing Agency to have insightful reporting of your overall campaign performance.

FAQs About Google Ads

What is Google Ads?

Google ads is a digital advertising program that helps spread brand awareness, increase traffic, and generate sales. However, there are some restrictions on products and services. You can refer to this page for more information.

What can Google Ads do for your business?

Google ads help to show your ads to users who will likely purchase your products or services. Of course, this depends on targeting methods, such as ad type and keyword. 2Stallions advertising agency in Malaysia can help advertise your product or services to your target market.

How does Google Ads work and charge?

Google ads help to show your ads to your intended target market. Your ads can appear on Google advertising properties and partner sites. Google ads are pay-per-click ads because you only pay when users click the ads.

Where do Google Ads appear?

Google ads can appear on Google advertising properties and search partners. Not just on desktops, they can also appear on tablets and smartphones. You can refer to this page for more detailed information. We can help your business to strategise Google ads campaigns to reach your desired target market.

Do Google Ads Work?

Absolutely. Google ads provide a cost-effective online advertising option. The right campaign strategy will generate awareness, leads, and conversion faster than traditional marketing. Moreover, the versatile user targeting and budgeting make it perfect for businesses of all sizes.

What Is Google Ads Agency?

Managing Google ads campaigns requires a lot of work. From analysing competitors to extracting insights from campaign data might overwhelm many. We can handle them for you. Help you grow brand awareness for your business, widen your customer base, and increase conversion or other goals you might have.

What Can A Google Ads Agency Do For Your Business?

A Google ads agency will help you promote your brand, products, or services. 2Stallions will create a campaign strategy, campaign testing, and tracking. We can also create insightful reporting and, if needed, provide a highly-optimised recommended landing page. You can sit back and relax, watching your campaign run.

How Do I Choose the Best Google Ads Agency?

It is necessary to check reputation, company culture, and experience. 2Stallions is a strictly white-hat advertising agency with experienced Google ads specialists. We will help our customers achieve their digital marketing goals to the best of our ability.

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Advantages of Google Advertising

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