We learn about you, your competition and social media trends in your industry during this phase.
PROJECT BRIEF
We require a clear idea of your business goals and information about your company for a complete overview of
the project.
SEM AUDIT
We analyze your website as well as your competitors to get a grasp on your current performance for pay-per-click advertising.
KEYWORD RESEARCH
We discuss and define the keywords you should target based on your business goals and results from the SEM Audit.
Our strategy phase develops a comprehensive outline of the project with measurable goals and deliverables.
SEM Strategy
Determine the best possible pay-per-click (PPC), display advertising and remarketing campaign. We also provide landing page recommendations and
propose suitable budgets for the campaigns.
Campaign Setup
We create pay-per-click (ppc), display, as well as remarketing campaigns as required.
Determine KPIs
Decide on short term and long term KPIs for the campaigns.
We create landing pages that complement our SEM efforts to drive even more traffic and increase conversions.
Landing Page Design & Implementation
We create landing pages with quick loading times that are highly optimized for maximum conversion rates with strong call-to-actions. Goals are also set up in analytics for easy and straightforward tracking.
Weekly Adjustments
We track and adjust bids and landing pages on a consistent and on-going basis every week.
Campaign Adjustments
We make changes to the campaigns based on identified trends that can lead to better conversions.
Monthly Report
Receive a monthly report with results such as goals, metrics and ranking. We also recommend actions to take for the following month.
Quarterly Review & Update
We optimize the SEM project based on results after 3 months and review them together with you.
