We learn about you, your competition and social media trends in your industry during this phase.
PROJECT BRIEF
We acquire a clear idea of your business goals as well as information about your company for a complete overview of the project.
SOCIAL MEDIA AUDIT
We analyze the current state of your social media presence. We compare these to your closest competitors to identify areas of improvement and quick wins.
AUDIENCE RESEARCH
Your ideal target audience is defined for outreach based on keywords, demographics and interests.
Our strategy phase develops a comprehensive outline of the project with measurable goals and deliverables.
Profile Optimization
We create an actionable plan to optimize your social media profiles across different platforms.
Customer Persona Development
Based on the budget, we flesh out your customer personas together with your team to focus on who we target with our content.
Content Strategy
We develop content direction and schedule for sharing of content across your social media platforms.
Engagement Strategy (add-on)
We conduct influencer outreach to leverage their network, and engage with their communities for your company on social media.
Boosting Strategy (add-on)
Based on the budget and your business objectives, we boost specific social media posts for further exposure and engagement.
KPIs
Determine short term and long term goals for campaign evaluation.
We provide holistic hands-on social media services, from content creation to community management.
Content Calendar
Our team develops monthly content strategy, visuals and copy for social media posts as per best practices for your approval before they are published.
Boosting
We ensure that the monthly calendar indicates which posts are to be boosted to your target audience, and execute on your approval to get maximum exposure.
Community Management (add-on)
We reach out to and interact with influencers and your social media community as required by you.
Monthly Report
Receive a monthly report with results from the previous month and recommendations for the upcoming month.
Quarterly Review & Tweak
We optimize your social media project based on results after 3 months and review them together with you.
