How do you get visitors to keep coming back to your website? How can you boost website traffic?
The Answer: Content marketing. We help develop and share content that engages readers and sells with them.
PROJECT BRIEF
We acquire a clear idea of your business goals as well as information about your company for a complete overview of
the project.
WEBSITE AUDIT
We run an analysis of your website to see if it is suited for content marketing with a robust blog, otherwise we would
recommend the creation of a blog. We look at where your website stands based on analytics and online assets such as your
social media platforms.
AUDIENCE RESEARCH
We identify your target audience using tools based on keywords, demographics and interests. We then develop personas
to write for based on your target audience.
COMPETITIVE ANALYSIS
We identify and check out your competition to determine what strategy to employ to outdo them.
Our strategy phase would create a comprehensive outline of the project with measurable goals and
deliverables.
Content Strategy
Create an actionable plan based on Audience Research and Competitive Analysis to determine a content calendar
with engaging topics and consistent frequency.
Content Marketing Strategy
Create an actionable plan on the different marketing approaches to drive engagement and website traffic. We can also offer advice and recommendation on optimal conversion methods.
Determining KPIs
Determine short term and long term goals for campaign evaluation
Content Creation
Our dedicated team of writers will produce content in a timely fashion as per the approved strategy.
Content Optimization
Implement best practices and optimize content based on gathered data analytics.
Content Marketing
In addition to distribution of the content, we also tap into social media marketing and search engine marketing to drive targeted traffic to the website.
Monthly Report
Receive a monthly overview of results – goals, metrics as well as actions to take for following month.
Quarterly Review & Update
Optimize the content marketing project based on results after 3 months.
